Incorporated on 4th July, 1986 (RC No. 86139), ASD Motors Nigeria Limited is a leading and respectable Distributor of Peugeot products in Nigeria with its operational headquarters in Kaduna.  The company also has a branch office in the heart of Nigeria, the Federal Capital Territory, Abuja.

Since inception, the company has experienced a steady phenomenal growth resulting from the quality of its services and the efficiency of its human resources.  The activities of the company include Sales of Peugeot vehicles, genuine spare parts and workshop services.

The core business philosophy of ASD Motors is to provide its customers a high standard of customer-care and service to justify their valued investment.  This is why the company routinely invest in qualified personnel in order to ensure that our services always meet global best practice in automobile service industry.


Alhaji (Dr.) Sani Dauda, MON (Garkuwan Zazzau Babba), is the Chairman/Chief Executive of ASD Motors Nig. Ltd. Under his able leadership he steered the company from an ordinary car dealership business to a mega company of high repute that is recognized not only locally but even within the automobile world internationally.

His main focus is to ensure service per excellence at all times.  He positioned the company so well that makes it a household name in the Nigerian Automobile Industry.  That is why today, ASD MOTORS NIGERIA LIMITED is a success story by whatever yardstick you measure it.

This success reached it’s peak when towards the end of 2006, the Company bought controlling shares (54.87%) of Peugeot Automobile Nigeria (PAN) Limited.

Alh (Dr) Sani Dauda, MON is now the Chairman PAN.

Corporate Profile


The organisational chart of ASD Motors is structured to enhance efficient and effective operations.  At the apex of the pyramidal chart is the Board of Directors headed by a Chairman/CEO. A Managing Director heads the management team, which oversees the day-to-day activities of the company. The management team comprises of two (2) Managing Directors who run the affairs of the company’s five (5) major divisions: Vehicles Sales & Marketing, Workshop, Personnel/Admin, Finance and Spare Parts.


  1. Alhaji (Dr.) Sani Dauda (Garkuwan Zazzau Babba) MON Chairman/CEO
  2. Alhaji Shehu Sani Dauda Group Managing Director
  3. Alhaji Jamilu Sani Dauda Deputy Group Managing Director
  4. Alhaji Saidu Muhammad Managing Director – Kaduna
  5. Alhaji Muktar Lawal Dauda Managing Director – Abuja


  1. Alhaji Saidu Mohammed Managing Director – Kaduna
  2. Alhaji Muktar Lawal Dauda             Managing Director – Abuja
  3. Alhaji Alhassan Magaji General Manager (Finance/Admin)
  4. Mr. Kadiri L. John Asst.  Gen Manager (Finance)
  5. Abubakar Iguda Internal Auditor
  6. Mr. Abiodun Omotayo AGM Sales & Marketing  – Abuja
  7. Alh. Yahuza S. Dauda Marketing Manager – Kaduna
  8. Mr. Ali Jaja AGM (Operations)  – Kaduna
  9. Musa S. Uthman Finance / Admin Manager – Kaduna
  10. Dahiru Ibrahim Mahuta Spare Parts Manager – Kaduna
  11. Sunday Adeniyi Workshop Manager – Abuja
  12. Aminu S. Dauda Workshop Manager – Kaduna


The critical success factor of our operation is based upon a combined effort and understanding between ASD Motors, our bankers and legal representatives. To ensure solidity and transparency, ASD Motors has retained the services of reputable finance and legal organisations.  Moreover, these organisations have an understanding of emerging markets and are able to offer comprehensive support and advice on day-to-day issues of our organisation. The formidable strength of these organisations will continue to enhance our competitive edge and will place ASD Motors as a major force in Automobile trading in Nigeria and beyond.

  1. – First Bank of Nigeria Plc
  2. – Guaranty Trust Bank
  3. – Diamond Bank Plc.
  4. – Keystone Bank Ltd.
  5. – Enterprise  Bank Ltd.
  6. – Sterling Bank Plc.
  7. – Zenith Bank Plc.


In ASD Motors, our philosophy revolves around:


    They are the reason for our existence.

    Therefore, our primary challenge is to meet their wants.


    We respect our employees as the source of our strength.

    We value  their contributions and are therefore, committed to their aspirations.


    We maintain market leadership in the provision of quality service.


    To be the best customer-responsive automobile organisation in Nigeria.


    To provide qualitative services that are efficient, effective, reliable and affordable, using a committed work force that guarantees customer satisfaction at all times.

Motto:  Best deal from best dealer !


Ayodele AdebayoAbout Us